Why choose to join He Di's Liuyang Steamed Vegetables? Joining Conditions and Entrepreneurship Guide

Introduction to the Brand

Project Introduction

Liuyang steamed vegetables originated in the eastern towns at the foot of Daweishan in Liuyang City, Hunan Province, belonging to the Hunan cuisine series. Legend has it that during the early Ming Dynasty, Zhu Yuanzhang sent troops to fight against the Jingxiang regime led by Chen Youliang. After the fall of the Ming Dynasty, there were continuous anti-Qing activities, leading to frequent warfare.

The earliest form of Liuyang steamed vegetables was born in this historical context. The common people, in order to resist the government and avoid conscription, prepared a day’s worth of meals by steaming several bowls of dishes together with rice in a single steamer. Once the rice was cooked, the dishes would also be ready, making mealtime efficient and reducing visible smoke. At that time, the main ingredients were dried vegetables, pickled vegetables, and preserved foods, which were easy to store and prepare. This custom was widely passed down and has evolved into a unique culinary tradition.

Liuyang steamed vegetables are a testament to the ingenuity of ordinary people and retain the original flavors of the dishes, making them beloved by the masses. The Chinese Liuyang steamed vegetable chain draws on traditional methods and complements them with a scientifically designed, ecologically-friendly supply base for raw materials, offering customers authentic, flavorful, healthy, and nutritious meals.

He Di's Liuyang Steamed Vegetables integrates raw material processing, product development, technical training, and franchise management. Rooted in the cultural heritage of Liuyang steamed vegetables, it selects traditional techniques and establishes a scientific and ecological green supply base near the source of the Liuyang River - Daweishan. The company ensures uniform seed supply, cultivation methods, production standards, procurement, and preparation techniques, achieving full control from field to table. It actively develops and explores the culinary techniques of "Liuyang steamed vegetables," promoting the cuisine and gradually establishing the national brand of "He Di's Liuyang Steamed Vegetables."

Franchise Support

Brand Image Support

• Provide a VI image design system.
• Uniform planning and design.
• Subsidize decoration costs according to standard policies.

Whole Store Output Support

Our company's planning department will tailor an opening plan and promotional strategy for your local market, such as distributing flyers, outdoor advertising, and TV and internet media placements, to ensure a smooth launch.

Free Training Support

Headquarters provides comprehensive training to franchisees, including professional training as well as management training across all aspects of the business. We also provide role-specific training tailored to the needs of each position within the franchise.

Logistics Distribution Support

All products offered by headquarters are company-developed. Franchisees only need to cover logistics fees.

Media Advertising Support

Leveraging substantial financial resources, we conduct strong promotional campaigns across various media platforms, enhancing brand awareness and reputation, and sharing the resulting benefits with all franchisees.

Market Operation Support

For different regional franchisees, our market research team conducts in-depth analysis of local industry markets, customer demographics, and consumption trends, providing strong competitive advantages.

Tracking Service Support

From the moment you open your doors, we provide ongoing telephone support and send professionals to assess operations and performance.

Location and Renovation Support

Headquarters evaluates potential locations for franchisees and employs professional designers to create a uniform terminal design, saving franchisees the time and effort of finding their own design teams.

Regional Protection Support

He Di's Liuyang Steamed Vegetables implements a regional protection policy to safeguard the interests of every franchisee.

Dialogue Support

Headquarters offers sales dialogue training prior to opening, not only to protect the interests of franchisees but also to bridge the gap between staff and customers.

Franchise Advantages

Brand Advantage

After years of development, He Di's Liuyang Steamed Vegetables has risen in consumer esteem and enjoys an excellent reputation in the market.

Product Advantage

With a wide range of products and rapid updates, we meet the purchasing needs of more consumers, helping you earn higher profits easily.

Technical Advantage

Exclusive business techniques and proprietary recipes, rather than easily imitable street brands.

Training Advantage

Training is the most effective and quickest way to enhance the overall strength of franchise stores. We summarize the essentials in areas such as marketing, management, operations, and product knowledge, sharing them through training to improve the comprehensive capabilities of franchises.

Service Advantage

We provide end-to-end services, from site selection and renovation to daily operations, maintaining consistent standards with our company-owned stores.

Investment Advantage

Joining He Di's Liuyang Steamed Vegetables is simple, requiring no high-level culture, specialized knowledge, or skills. Operations are standardized, streamlined, and modular.

Franchise Conditions

1. Good physical and mental health, ability to work hard, and a cooperative mindset.
2. Provide legal identification for the establishment of a recruitment file.
3. Ability to develop and maintain markets and financial capability to manage a brand.
4. Suitable operating location with high traffic, subject to head office evaluation.
5. Familiarity with the market and extensive industry experience.
6. Strong social and public relations capabilities.
7. Understanding of sales channels, consumer levels, and needs in the region.
8. Good credit and managerial abilities.
9. Compliance with company-wide management and training, and cooperation with supervision and inspections.
10. Rational brand recognition, loyalty, passion, and enthusiasm for the business.
11. Realistic investment expectations and understanding of the relationship between investment and returns.
12. Good reputation and financial integrity; honest operation in accordance with company guidelines and uniform services.
13. Excellent customer service and capability.
14. Strong operational and market promotion capabilities.

Franchise Process

1. Understand Product Information

For those interested in He Di's Liuyang Steamed Vegetables, please leave your contact information. An investment advisor will communicate the franchise policies with you.

1. On-site Inspection

Visit the He Di's Liuyang Steamed Vegetables headquarters for a detailed exchange and gain an understanding of the company's operations.

1. Franchise Application

If you are satisfied with the brand and want to join, fill out the "Franchise Application Form" and submit it to the headquarters.

1. Sign the Contract

Confirm the application for cooperation and sign the franchise contract.

1. Store Selection

Headquarters sends professionals to assist franchisees in selecting and evaluating suitable locations.

1. Store Renovation

Headquarters provides unified interior design plans, construction drawings, electrical and water supply diagrams, and storefront signage images for franchisees to renovate according to these plans.

1. Personnel Training

Provide comprehensive technical and management training to franchisees, including various professional training programs.

1. Preparation for Opening

Once the store is built, franchisees should prepare for the grand opening and conduct promotional activities.

1. Opening and Operation

He Di's Liuyang Steamed Vegetables provides guidance for opening and assists with the implementation of market strategies at different stages.